General Motors has opened a new design studio in the UK and unveiled a special concept model to commemorate the occasion.
At Royal Leamington Spa near Birmingham, UK, General Motors’ new design center has unveiled a concept model named Corvette UK Concept, which pays tribute to Chevrolet’s iconic Corvette.
This concept, created by British designers, focuses on a “classic and luxurious image” reminiscent of a British luxury GT rather than the bold and aggressive dynamics of the existing Corvette.
The actual Corvette UK concept’s length of 4,669 mm (183.8 inches) and width and height of 2,178 mm (85.7 inches) and 1,033 mm (40.7 inches), respectively, fully reveal the presence of a luxurious yet futuristic sports car. The smooth body surface also shows its uniqueness.
In addition, the Chevrolet Corvette emblem, which has been refined more simply, and the unique door structure that opens toward the sky further reveal the unique charm of the Corvette UK Concept. Instead, the side and rear reveal the emotion of a high-performance model.
Here, the body shape and details greatly improve the aerodynamics and strengthen the bold presence. As a side note, the interior space also has a futuristic sensibility and complements the charm of a neatly trimmed two-seat sports car.
The Corvette UK concept model has a pure electric vehicle configuration in line with GM’s electric vehicle strategy to be deployed in the European market, rather than the V8 engine, which can be called the symbol of the Corvette. However, specific information has not been separately disclosed, which arouses curiosity.
General Motors plans to extend the Corvette design project, which started in the UK, to various design studios worldwide. Studios in Detroit, LA, Shanghai, and Seoul are also said to be preparing for the Corvette’s unique future.
Meanwhile, General Motors plans to expand its presence in the European market by strengthening its sales activities in the European market, such as Cadillac electric vehicles and Chevrolet Corvette, by opening this UK design studio.
