Nissan officially entered the Chinese pickup truck market with its new truck, the Z9. The Z9 is designed to appeal to a broader range of customers, featuring a rugged boxy design, functional features, and multiple powertrain options.
The Z9 is available in 14 trims, starting at 119,900 CNY (approximately $17,000) for the base model and reaching 181,900 CNY ($25,000) for the GT variant. While it retains the durability expected from traditional pickups, it also integrates modern technologies as a key advantage. Nissan also plans to release a plug-in hybrid model, which is expected to support the brand’s broader market strategy.
Powertrain Variety, Including Hybrid Option
The Z9 follows Nissan’s new design language with a bold and practical look. The base model features a rectangular grille and silver accents, while the GT trim adds black highlights and a horizontal grille for a sportier look. LED headlights with Z-shaped daytime running lights reinforce its visual identity.
The vehicle is 5,520 mm (217.3 in) long, 1,960 mm (77.2 in) wide, and 1,950 mm (76.8 in) high, with a wheelbase of 3,300 mm (129.9 in). It offers a 36° approach and 37° departure angle, with 270 mm (10.n) ground clearance. The cargo bed (1,520 x 1,600 x 550 mm / 59.8 x 63.0 x 21.7) provides ample storage capacity. Practical design elements include 18-inch tires, a roof rack, side steps, and vertical taillights. Functional elements such as a towing connector and charging port are under the rear bumper to enhance its versatility as a multi-purpose vehicle.
Powertrain choices include a 2.3-liter diesel engine with 188 hp and 500 Nm (369 lb-ft) torque and a 2.0-liter gasoline engine with 255 hp and 400 Nm (295 lb-ft).
Both models have an 8-speed automatic transmission and part four-wheel drive, delivering solid performance in city and off-road use. A plug-in hybrid variant, set to debut at the Shanghai Auto Show, is expected to offer a combined output of 429 horsepower, 800 Nm (590 lb-ft) of torque, and an estimated driving range of approximately 1,100 km (683 miles). This model generates interest due to its strong efficiency and performance.
Can the Z9 Reestablish Nissan’s Position?
The interior features a 14.6-inch infotainment display and a 10.25-inch digital gauge cluster running a Tencent-based system supporting various functions. Higher trims offer features such as ADAS, a 360-degree camera, and heated/ventilated seats.
Although Nissan’s past models, like the Paladin, were once well-received, the company has fallen behind competitors in terms of new model launches and overall competitiveness. As of January and February, cumulative sales totaled just 4,467 units, highlighting a significant gap compared to other brands. The Z9 is a strategic model combining design, market relevance, and hybrid scalability. However, some lower trims lack essential safety features such as lane departure warning and drowsiness detection, drawing criticism from consumers.
Critics note the absence of basic features like lane departure warning and drowsiness detection in some trims as a drawback. Experts agree the Z9 has competitive styling and functionality, but its success will rely heavily on effective marketing and clear model differentiation. The industry watches closely to see whether the Z9 can help Nissan regain a leading position in the market.
