Hyundai Motor Company and Kia have again set new records in the U.S. market. Their combined sales last month reached 130,881 units, a 5.5% increase over the same period the previous year. This extends both brands’ growth streak to five consecutive months, further solidifying their competitive edge.
Strong Performance in Eco-Friendly and Electric Vehicle Segments
Hyundai sold 67,578 units, a 4.1% increase, while Kia saw a 7.2% rise, selling 63,303 vehicles. Hyundai’s luxury division, Genesis, stood out in the premium SUV market, reporting 5,546 units sold—a 20.4% year-over-year increase. The GV70 (2,289 units) and GV80 (1,838 units) significantly drove this growth.
Eco-friendly vehicle sales also surged. Hyundai and Kia’s combined sales in this category reached 25,688 units last month, up 27.8% from the previous year.
The share of eco-friendly vehicles in the U.S. market rose to 20.2%. Hybrid model sales jumped 52% to 18,726 units, reflecting strong consumer demand.
However, electric vehicle (EV) sales declined by 10.4%, impacted by a temporary market slowdown. Hyundai’s EV sales grew by 3.8%, driven by the Ioniq 5 (2,442 units) and Ioniq 6 (1,012 units). In contrast, Kia’s EV sales dropped 24.3% to 2,973 units. Hyundai expects a rebound with the upcoming launch of the Ioniq 9, its new electric SUV, later this month.
Hyundai and Kia Dominate U.S. EV Satisfaction Survey
Beyond sales performance, Hyundai and Kia also excelled in consumer satisfaction rankings. In J.D. Power’s “2025 U.S. Electric Vehicle Ownership Experience Study,” Hyundai’s Ioniq 6 ranked first in the mainstream EV category with 751 points, followed by Kia’s EV6 in second place with 743 points. The study surveyed 6,164 EV owners and evaluated driving range accuracy, charging convenience, maintenance costs, design, and technological features.
Additional Hyundai and Kia models ranked in the top 10, demonstrating their strong market presence: the Hyundai Ioniq 5 (728 points, 4th place), Kia EV9 (724 points, 6th place), Hyundai Kona Electric (720 points, 7th place), and Kia Niro EV (702 points, 10th place).
Hyundai and Kia Gain Market Share as Competitors Struggle
While Hyundai and Kia continue to grow, major competitors faced setbacks. Toyota’s sales declined 4.9% to 175,349 units, and Ford’s dropped 8.8% to 157,820 units. Honda also saw a 2.8% decrease, selling 107,011 units. The combined sales of six major automakers, including Subaru and Mazda, fell 2.7% to 653,724 units.
With sustained sales growth and leading rankings in EV satisfaction, Hyundai and Kia are strengthening their positions in the U.S. market, setting a competitive benchmark for the industry.
