Tesla’s sales in the German market in January 2025 fell by nearly 60% year-over-year, with only 1,277 units sold. This downward trend isn’t isolated to Germany but is evident across Europe. In the UK, sales dropped 18.2% to 1,293 units, while France saw a staggering 63.4% decline to 1,141 units. The Netherlands also decreased by 42.5%, selling just 926 units.
The sales slump extended to other key European markets, including Norway (-40.2%), Spain (-75.4%), Sweden (-40.6%), Denmark (-40.9%), and Portugal (-31%).
Industry analysts point to Elon Musk’s political intervention as a primary factor in Tesla’s poor sales performance. Considering that battery electric vehicle (BEV) sales rose 53.5% in January 2025 while new car sales in Germany decreased 2.8% year over year, Tesla’s decline is perceived as a brand issue rather than a straightforward market downturn.
