Ford’s iconic off-roader, the Bronco series, is set to evolve again, with a new model first revealed in the Chinese market rather than the U.S. The camouflaged SUV is anticipated to play a pivotal role in Ford’s strategy for China. As an electrified unibody SUV, it marks a distinct departure from the traditional Bronco lineup, signaling a new direction for the brand.
The prototype spotted in China shows a body structure and design different from that of the Bronco Sports. It looks smaller than the five-door Bronco sold in the U.S. but larger than the Sport model, positioning it as a mid-size electric SUV. This indicates that it will be placed as a new electrified option in the mid-size SUV segment, marking the beginning of Ford’s forthcoming electrification strategy.
Unibody and Powertrain?
A Completely Different Design
The rear features a full-size spare tire, enhancing the vehicle’s presence and reinforcing its off-road SUV identity. The side profile stands out with thick fenders, protruding door handles, and vertical A-pillars, offering a unique design that differentiates it from other Ford SUVs.
While the front retains some elements from the Bronco Sport, like the overall styling, the signature round LED daytime running lights have been omitted. The grille is designed with a covered style, and aerodynamic wheels hint at an electric powertrain rather than a traditional internal combustion engine. The dual ports on the rear fender further suggest the possibility of a plug-in hybrid or range extender configuration.
Although the interior has not been fully revealed, it features an integrated infotainment display within the dashboard. The flat-bottom steering wheel, adorned with the Bronco emblem, clearly reflects the brand’s identity. The high-positioned center console and large storage spaces indicate a practical layout that combines utility with the off-road spirit.
Local Joint Production Underway
Signaling Global Expansion
This model is expected to be larger than the Bronco Sport (length: 4,387 mm or 172.8 inches) but shorter or similar in length to the U.S.-spec Bronco 5-door (approximately 4,800 mm to 4,825 mm or 189.0 to 189.8 inches). This size choice reflects Chinese customers’ preferences for larger, more spacious vehicles. Also, the unibody construction, rather than a frame chassis, suggests that Ford takes a new approach away from traditional off-roader designs.
Ford’s decision to focus on China for its electric SUV launch is clear. China is the world’s largest EV market, and SUV demand is skyrocketing. Part of this strategic move is the possibility of collaboration with local partners like Chang’an or Jiangling for production.
The model will debut officially in the second half of this year, following the release of specifications and images through the Ministry of Industry and Information Technology of China. While this vehicle may differ from traditional Bronco DNA, it is a bold attempt to expand Ford’s presence in the electrified SUV market. The industry watches closely how Ford will shape the global Bronco family through this model.
