

Returning in its fifth-generation full model change, the 2025 Lincoln Navigator is again shaking up the full-size SUV market.
With daytime running lights enveloping the front, intricate detailing, and an extended long-wheelbase L model boasting the largest dimensions in its class, the Navigator showcases the essence of American luxury. The Black Label trim’s high-end materials and sophisticated design elevate it beyond a mere SUV to a symbol of prestige.
Dominating the Interior with 48 Inches: The Birth of a Digital Spa

A 48-inch panoramic display stretches across the dashboard, while the sound from 28 speakers turns the cabin into a true mobile lounge. Adding to this, the Rejuvenate Mode — combining lighting, fragrance, and massage functions — transforms the ride into a moving spa for its occupants.
While the Escalade offers a luxurious interior with its 38-inch OLED display and AKG audio system, the Navigator takes a different path, presenting a futuristic digital experience centered around healing and relaxation. The Escalade, on the other hand, emphasizes a blend of traditional luxury with cutting-edge technology.
Smooth and Powerful, Ruling the Road

The powertrain combines a 3.5-liter V6 twin-turbo engine with a 10-speed automatic transmission, delivering 446 horsepower and confident driving performance.
Despite its size, the Navigator offers sedan-like smoothness thanks to its finely tuned suspension, while advanced driver-assistance systems minimize fatigue on long drives.
In contrast, the Escalade continues to appeal to fans of classic American muscle with its 6.2-liter V8 engine, offering a more traditional driving feel. Although it has slightly lower output, the Escalade satisfies diverse preferences with its heavy driving sensation and optional diesel engine.
Choosing the Right Premium SUV

The Navigator’s price starts at over $110,000 in the U.S. for the Black Label trim and is expected to be around $111,000 when launched in South Korea. Its advanced technology and luxurious experience make it a reasonably strategic premium offering.
The Escalade starts at around $114,400, while the high-performance Escalade-V climbs into the $139,500 range. Its wide range of trims and pricing is an advantage, but its emphasis on restfulness across all trims is relatively weaker compared to the Navigator.
With its luxurious design, spacious interior, and cutting-edge technology, the Navigator differentiates itself from the Escalade. While the Escalade emphasizes grandeur, the Navigator focuses on modern sensibilities and private relaxation, leaving the choice up to individual tastes.
The response from overseas consumers has also been enthusiastic. Praise such as “the best SUV in the world” and comments like “I am more drawn to it than the Escalade” are pouring in. One consumer even expressed hopes of purchasing the Navigator if the price drops. The Navigator is becoming more than just a vehicle — it is becoming a dream for many.