Volvo is gearing up to launch its new mid-size crossover SUV, the XC50, based on a Chinese platform—the Lynk & Co 08, developed under Geely, Volvo’s parent company. While Chinese-made products continue to face skepticism due to perceptions of low quality, many automakers are already introducing Chinese-made vehicles globally. However, despite these concerns, Volvo’s Chinese platform strategy might challenge consumer expectations.
XC50 to be Based on Link & Co 08 Platform
Volvo’s Previous Use of Chinese Platforms
Volvo has previously launched new vehicles based on Chinese platforms, including its first MPV, the EM90. This vehicle, unveiled in November 2023, is a badge-engineered model based on the Ziker 009. However, the exterior incorporates Volvo’s signature design to erase the perception that it is made in China.
Similarly, the upcoming XC50 will utilize the Lynk & Co 08 platform but with modifications to incorporate Volvo’s distinct design language. This approach will offer consumers a familiar Volvo aesthetic while leveraging the platform’s features.
241-km (150 miles) Range on Electric Power Alone
Up to 536 Horsepower Available
The Lynk & Co 08 is a PHEV crossover vehicle launched in China in 2023. Its powertrain uses a plug-in hybrid system combining a 1.5L gasoline turbo engine and an electric motor. The base model uses a single motor specification based on front-wheel drive, and a high-performance four-wheel drive-based dual motor specification has also been launched. The combined total output of the high-performance model reaches up to 536 horsepower.
It is equipped with a maximum 39.6 kWh battery, providing a driving range of up to 241 km (150 miles) in EV mode on a single charge based on CLTC standards. The body size is 4,820 mm (190 inches) in length, 1,915 mm (75.4 inches) in width, 1,685 mm (66.3 inches) in height, and 2,848 mm (112.1 inches) in wheelbase, which is slightly longer than the Kia Sorento in length and wheelbase. Even compared to the Volvo XC60, the overall length is 110 mm (4.3 inches) longer.
XC50 Expected to Undercut XC60 Pricing
Potential Naming Controversy Looms
As for pricing, rumors are circulating in the industry suggesting that the XC50 will be priced lower than the XC60, potentially due to its use of a Chinese platform. The Lynk & Co 08, which serves as the base model, starts at approximately $26,611 in China, with the higher-end, four-wheel-drive model priced at around $35,173. Volvo’s upcoming XC50 is expected to be priced slightly higher than the Lynk & Co 08, which raises questions about its competitiveness in the market, especially given that some consumers might associate Chinese platforms with more affordable, budget-friendly vehicles.
While the XC50’s pricing strategy could help Volvo compete in a price-sensitive market, it also raises concerns about whether it will overcome the stigma surrounding Chinese-made cars. The success of the XC50 will depend not only on its pricing and features but also on Volvo’s ability to convince consumers that a vehicle built on a Chinese platform can meet the high standards associated with the brand.
