Pickup Trucks: A Diverse US Market
Lincoln also once sold a pickup truck
What would it look like if it were revived?
In the U.S., the pickup truck market is a dominant force driven by demand and profitability. With numerous models available, from mass-market to luxury brands, it’s no surprise that foreign automakers, including those from Europe, have tried to enter the market. However, most of the survivors are Japanese manufacturers. Nearly all American brands offer some form of pickup truck in their lineup, including premium names like General Motors’ GMC, which markets the full-size Sierra. But there’s one brand that once offered pickup trucks and is now drawing renewed interest: Lincoln.
Built on the F-150 RCSB
Why is it short for a pickup truck?
Recently, a modern reimagining of Lincoln’s long-gone pickup model, the Mark LT, has surfaced, capturing the attention of automotive enthusiasts. The rendering, created by virtual vehicle designer jlord8 and released on December 17, reinterprets the Mark LT with Lincoln’s current design language while adding a sporty twist.
The Mark LT in the rendering incorporates Lincoln’s latest design and stands out with its sporty proportions. Its most prominent feature is its short body for a pickup truck. This rendering was produced based on the Ford F-150 RCSB. RCSB stands for Regular Cab Short Bed and is the smallest model of the F-150.
Navigator-Inspired Front End
Creates a Cohesive Design
The front of the Mark LT in the rendering is taken from the current Navigator. Lincoln’s latest family look, the grille-piercing light bar, stands out, and the diamond-patterned radiator grille is also applied. As for the bonnet, parts from the F-150 RCSB are used as is, and the muscular outline stands out. Nevertheless, it naturally harmonizes with the Navigator’s appearance.
The lower part of the bumper has a sporty front lip, making the car look even lower. The wheels are confirmed to be the original design of the Navigator before the model year change. The vehicle seems to have been adjusted because of the lack of space above the wheelhouse. In addition, the matte brown belt line garnish adds a point.
The ill-fated pickup truck Mark LT
Discontinued after 9 years of launch
Lincoln first introduced the Mark LT in 2005, quickly gaining traction, even outselling the Cadillac Escalade EXT in its early years. Despite a facelift and a second-generation launch in 2010, the Mark LT was discontinued in 2014 when Ford launched the redesigned F-150. Lincoln hasn’t sold a pickup truck since, but the Mark LT represents what could have been in the luxury pickup segment.
