MG officially began testing its first pickup truck, the U9, in Australia, signaling a major step toward entering the market. Following its world debut at the 2025 Melbourne Motor Show, MG is currently conducting nationwide road tests and fine-tuning the U9 in preparation for its launch in Australia. These tests, carried out nationwide, highlight MG’s engineering expertise and signal a broader shift in the brand’s global strategy.
The CEO of MG Australia stated that the local response to the U9 has exceeded expectations. The company fully utilizes its engineering capabilities to optimize the vehicle setup for Australian consumers. As MG’s first pickup truck, the U9 was developed with the Australian market as a key focus and is gaining attention as a major contender in the mid-size utility segment, set to compete directly with the Kia Tasman.
Engine Specs and Design Features Set U9 Apart
The MG U9 has a 2.5-liter turbo diesel engine, which delivers 218 horsepower and 53.0 kgf·m (383.8 lb-ft) of torque, and a four-wheel-drive system. It has a towing capacity of up to 3.5 tons (7,716 lbs). These specifications enable the U9 to compete directly with popular models like the Ford Ranger, Toyota Hilux, and Kia Tasman. Unlike some rivals, the U9 emphasizes practicality with interior-to-cargo area connectivity and a foldable rear seat. These enhancements contribute to its functional design, distinguishing it from the Tasman.
While Kia’s Tasman recently drew attention with its Weekender concept, showcasing off-road performance and camping utility, MG gains a competitive edge by announcing a PHEV version of the U9, set to launch in 2026. This positions the U9 as a more environmentally forward option.
Shared Platform with Terron 9 and Advanced Features
The MG U9 shares its platform with the diesel and electric versions of the Terron 9. Key structural similarities ensure production efficiency and design reliability, supported by SAIC Group’s robust manufacturing and technology resources. The U9 will also have features like a 360-degree camera system, MG Pilot advanced driver assistance systems (ADAS), iSMART remote app integration, Apple CarPlay, and Android Auto.
The U9’s PHEV model is scheduled for release in 2026, but MG has no plans to introduce a fully electric version. The company stated that the towing and payload capabilities specific to pickup trucks cannot yet be fully met with existing battery technology. Instead, MG’s PHEV approach reflects a calculated strategy to meet practical needs and electrification goals.
Building a Niche in the Competitive Pickup Segment
MG plans to market the U9 through its nationwide dealer network in Australia, emphasizing its value-for-money positioning. The company also hopes to strengthen buyer confidence with its standard 10-year/250,000 km (155,000 miles) warranty program.
With the U9’s expected arrival in the second half of 2025, the Australian pickup market is preparing for heightened competition. MG’s U9 and Kia’s Tasman showdown will mark a new rivalry phase among East Asian automakers. Industry analysts view this as a three-way battle involving technology, pricing, and market adaptability, predicting more diverse options for Australian consumers shortly.
