Kia will launch a mid-sized electric pickup truck designed for the U.S. market as part of its expanded global electrification strategy. Unlike the internal combustion engine-based Tasman, this new model will be built on an all-new electric vehicle platform for North American drivers.
While Kia is focusing on the Tasman in emerging markets like Australia and Korea, it is preparing to launch a separate electric pickup truck tailored to the U.S. market. This new model will be developed as an all-in-one EV solution for city and outdoor use. It will have strong cargo capacity, high towing performance, and up-to-date infotainment and safety features.
All-New Platform Promises Spacious Cabin and Towing Muscle
Kia is developing this electric pickup truck on an all-new dedicated EV platform. The vehicle will offer class-leading cabin and cargo space, while an OEM-grade towing system developed in partnership with suppliers will enhance towing capability. It will also have off-road driving features and advanced safety and convenience technologies.
The body structure is expected to follow a body-on-frame layout, with production planned at Hyundai’s manufacturing facility in Georgia. This decision reflects a strategic move to avoid steep tariffs and comply with evolving U.S. import regulations. Kia has set a mid-term target of securing 7% of the North American pickup market, aiming for 90,000 units in annual sales.
The electric pickup market in the U.S. is primarily focused on full-size trucks like the Ford F-150 Lightning and Tesla Cybertruck. The mid-size EV truck segment currently lacks strong competition, and Kia is strategically targeting this gap to establish a firm foothold in the market.
Test Mule Spotted: Sneak Peek at What’s Coming
Last year, a test mule for an electric pickup truck based on the EV9 was spotted in North America. The front featured Kia’s Star Map signature headlights, a red tow hook for towing functions, and an extended rear overhang for cargo capacity. Rear lights from the Hyundai Santa Cruz were used temporarily, indicating the prototype nature of the vehicle, and the final production version is expected to differ significantly.
Kia has set a goal of selling 80,000 units of the Tasman annually in emerging markets like Korea and Australia, aiming for a 6% market share. In contrast, the electric pickup truck for North America follows an entirely different strategy and is considered the most aggressive model within Kia’s electrification roadmap.
The industry closely monitors Kia’s two-track strategy, which applies different approaches to different regions. With limited competition in North America’s mid-sized electric pickup segment, Kia has a clear opportunity. If it gains traction, the company could meaningfully reshape the U.S. electric pickup market.
