The automotive industry might see a tropical twist in car interiors. Renault is pushing the boundaries of material innovation through its hydrogen-hybrid concept car, Emblem. Surprisingly, the French automaker utilizes pineapple leaf fibers as interior finishing materials. This transition from natural fiber to industrial application has the potential to reshape automotive interior design.
In collaboration with global auto parts supplier Forvia, Renault announced the joint development of door trim and dashboard materials using pineapple leaf fibers. This groundbreaking technology was showcased in the Emblem concept car, unveiled in October 2024. The Emblem is more than just a concept—it’s a working demo car designed for future mass production.
Volkswagen’s Past Eco-Friendly Endeavors
A Promising Sustainable Alternative
Renault’s use of pineapple fiber builds on Volkswagen’s earlier application of curaua plant fibers in its Fox model for the Brazilian market. Both plants belong to the same botanical family and have previously been used in automotive design. Renault and Forvia have extended the idea by integrating pineapple fibers into dashboards, door trims, and center consoles. This approach helps reduce overall vehicle weight and lowers carbon emissions during production.
Forvia, a global supplier with products in half of the world’s vehicles and over 13,000 patents, promotes pineapple fiber as a sustainable alternative to traditional leather. The material reduces carbon dioxide emissions and adds value as an agricultural byproduct, supporting eco-friendly manufacturing goals.
Beyond Electrification: A Holistic Approach
Renault’s Consumer-Centric Strategy
The Emblem project represents more than just an electrification strategy; it’s a comprehensive approach to sustainability. Renault claims a 90% reduction in carbon dioxide emissions throughout the vehicle’s lifecycle compared to the 2019 Renault Captur. This remarkable achievement goes beyond powertrain innovations, encompassing weight reduction and material selection advancements.
While it is currently a demo car, Renault and Forvia intend to move beyond the concept stage. The vehicle’s unique, though somewhat unusual, design may require refinement for mass production. However, integrating new materials is a significant step in enhancing sustainability and perceived quality.
Renault’s use of an unconventional material like pineapple fiber reflects a growing trend in the industry—connecting with consumers by combining sustainability with emotional appeal. Cars are evolving beyond simple transportation into personal spaces, and Renault is preparing to fill that space with more sustainable choices. The Emblem concept sends a clear message: environmentally conscious design can also be stylish.
