
Dubai recently witnessed the debut of a luxury vehicle that pushes the boundaries of Rolls-Royce customization. The car, called the Wraith Apollo, is a highly exclusive creation from automotive customizer Venuum. Based on the iconic Rolls-Royce Wraith coupe, this custom model represents much more than just a tuning project—it’s an automotive masterpiece designed to command attention.
While many luxury cars compete with comfort and features, the Wraith Apollo stands out through its dramatic styling and unmistakable presence. Every detail—from materials and color choices to design execution—is deliberately crafted to showcase extreme luxury. This vehicle goes beyond mere ownership; it’s intended as a statement piece for those who desire ultimate exclusivity.

Bold Styling and Charismatic Presence
One look at the Wraith Apollo confirms its bold ambition. Venuum took the elegant profile of the standard Wraith and significantly widened its fenders and side skirts. At the rear, aggressive vent detailing underscores aerodynamic efficiency and enhances its imposing visual character. Finished with large white wheels that complement its pristine white body accented by sharp black details, the Apollo exudes confidence.
Its sleek lines, extending seamlessly from the front grille to the rear end, reinforce an impression of refined aggression. Even stationary, the car captivates onlookers with its lowered stance and undeniable presence, clearly designed to attract attention wherever it goes.
Under the hood, Venuum wisely retained Rolls-Royce’s original 6.6-liter V12 powertrain. Generating 591 horsepower and 900 Nm of torque, the engine provides powerful yet refined acceleration. Given that Venuum focused primarily on aesthetic appeal rather than outright performance modifications, the factory specifications remain adequate for delivering an engaging driving experience.

An Interior Fit for Royalty
Inside, the Apollo elevates luxury to an entirely new level. The cabin, featuring premium white leather accented with genuine snakeskin detailing, provides an extravagant atmosphere. Python skin trim adorns the headrests, seat backs, cushions, and door sills, creating an interior ambiance reminiscent of royal transportation.
Complementing the exotic leather treatments, generous use of gold trim adds a lavish sheen throughout the cabin. Overhead, Rolls-Royce’s signature star-lit headliner combined with Alcantara inserts further enhances the luxurious interior. This meticulous attention to detail underscores Venuum’s relentless pursuit of exclusivity and opulence.
Priced at approximately $1.3 million, the Wraith Apollo transcends traditional automotive luxury. Its rarity, exceptional design, and striking presence position the vehicle far beyond conventional pricing considerations. The Wraith Apollo offers an unparalleled statement for buyers seeking the ultimate symbol of prestige and individuality. Wherever it’s parked and whoever occupies its lavish interior, this vehicle unequivocally declares its owner’s unique status worldwide.