Lancia is taking significant steps toward revitalizing its iconic brand. Following the recent release of the new Ypsilon, the automaker plans to roll out the Gamma crossover in 2026 and the Delta in 2028. Now, Stellantis has raised eyebrows by securing the trademark for the Fulvia name in Europe, sparking speculation about the potential return of this legendary model.
Stellantis has registered the Fulvia name with the European Union Intellectual Property Office (EUIPO) under the “powered land vehicles” category. The trademark was officially filed on January 30 and took effect on February 5. While automakers often file for trademarks to protect past models’ legacy, the Fulvia name’s reappearance fuels rumors that it could signal more than just a protective measure.
The Fulvia Legacy
The original Fulvia, produced from 1963 to 1976, was a sedan and coupe known for its striking design, particularly the coupe variant. It is still regarded as one of the most beautiful designs in LanciaLancia’sry. Lancia attempted to revive the Fulvia in 2003 with the Fulvia Coupe Concept, but despite the buzz, the model never reached mass production.
This concept car was built on the Fiat Barchetta’Barchetta’sel-drive platform and powered by a 1.8-liter naturally aspirated 4-cylinder engine, delivering around 140 horsepower. Its aluminum body reduced weight and boosted performance, and its premium interior was crafted from high-quality materials. Lancia ultimately shelved the revival plan despite these promising features, which, again, disappointed fans.
Could the Fulvia Return as an SUV?
The possibility of a Fulvia revival was raised again in 2008. It was then expected to be developed based on the Alfa Romeo Brera platform. However, this project was eventually scrapped, and the possibility of Lancia reviving the Fulvia became increasingly slim.
Although Stellantis has registered the trademark, it is unlikely that Fulvia will be revived in its original coupe form. In the recent automobile market, SUVs and crossover models have become more popular than coupes, and Stellantis is likely to follow this trend. If Fulvia is relaunched, it will likely be an electric SUV or crossover, not a classic coupe-like before.
