On Tuesday, Genesis unveiled two groundbreaking models at its Genesis House cultural space in Manhattan, New York, signaling a bold expansion of its design vision and motorsport ambitions.
The event marked the world premiere of the X Gran Equator Concept, an all-electric off-road SUV, and the debut of the GMR-001 hypercar, shown in full scale with its official racing livery.
X Gran Equator Concept: A Refined Electric Off-Roader
The X Gran Equator Concept is Genesis’ latest design study. It merges urban sophistication with rugged all-terrain capability. As an electrified SUV, the concept embodies Genesis’ design philosophy of athletic elegance, with clean lines and well-proportioned surfaces that highlight both utility and luxury.
Notable exterior elements include a long hood, pronounced C-pillar, split-opening tailgate, roof rack, and beadlock wheels. These balance off-road functionality with upscale practicality. The interior pairs analog-inspired details with advanced digital interfaces, offering an intuitive and harmonious user experience.
GMR-001 Hypercar: A Vision for Endurance Racing
Sharing the spotlight was the GMR-001, Genesis’ first hypercar designed for endurance racing. The high-performance model highlights Genesis’ commitment to motorsports, featuring signature brand elements such as the two-line headlight motif, aerodynamic parabola-shaped bodywork, and a dynamic stance that echoes Genesis’ evolving identity.
The Magma Racing livery—unveiled for the first time on the GMR-001—features a bold gradient that transitions from bright orange to deep red, incorporating the Korean word “마그마” (Magma) to evoke a sense of energy and cultural heritage. Genesis also revealed its official racing suit, complete with the brand’s G-Matrix pattern, reinforcing the visual link between the car, the team, and the brand’s performance ethos.
Motorsport Roadmap: WEC and WTSCC Entries Planned
Genesis confirmed it will enter the World Endurance Championship (WEC) in 2026 and the WeatherTech SportsCar Championship (WTSCC) in 2027. The GMR-001 will serve as a cornerstone of Genesis Magma Racing’s global competitive efforts.
“Today’s unveiling of the GMR-001 and the Magma racing gear is a milestone for Genesis’ motorsport strategy,” said Cyril Abiteboul, Team Principal of Genesis Magma Racing. “We are building a new performance legacy for the brand—one rooted in innovation and identity.”
Public Debut at 2025 New York International Auto Show
Genesis will showcase the X Gran Equator Concept and the GMR-001 hypercar at the 2025 New York International Auto Show, which opens to the public on April 18. These two models represent not just future products but bold statements of intent as Genesis looks to redefine itself at the intersection of luxury, electrification, and motorsport performance.
