The Audi TT, one of the brand’s iconic sports cars, was first introduced in 1998 as a front-wheel-drive coupe with a unique design reminiscent of the Beetle and lively performance. With over 660,000 units sold, it became a record-breaking model in the sports car category. However, in line with Audi’s shift towards focusing on SUVs and crossovers, the TT was discontinued in 2023.
As the sports car market shrinks, the TT’s departure disappointed many fans. Yet Audi recently expressed positive comments about reviving the TT as an electric vehicle (EV), sparking renewed interest. Following this, several media outlets have shared realistic renderings of a potential electric TT, generating renewed interest among enthusiasts.
Audi Concept Cars Converge with Practical Considerations
The YouTube channel Theottle, known for its car renderings, recently unveiled a conceptual design for an electric Audi TT. This design combines elements of the latest TT model and some concept cars, using the e-tron Sportback concept as the base. The front end and wheels are inspired by the PB18 e-tron concept, while seamlessly integrating TT’s characteristic roofline.
Despite being an EV, the large grille stands out, and the sharply defined bonnet lines give it an aggressive look. While departing from the TT’s traditional rounded silhouette, it aligns with Audi’s forward-looking design language, often previewed in concept vehicles.
Embracing Modern Design Trends
While Preserving TT’s Unique Character
The rear preserves the TT’s iconic profile while integrating new design elements. Horizontal taillights and a sharply sculpted trunk lid, inspired by the e-tron Sportback concept, dominate the rearview. The rendering omits arrow-shaped accents, opting for a cleaner horizontal emphasis.
The rear bumper features an expanded diffuser area, differentiating it from the concept. The full volume of the rear quarter panels highlights the coupe’s sporty nature, while the side skirt design reflects the e-tron Sportback concept. The door handles are partially integrated, balancing aerodynamics and convenience.
Audi CEO’s Promising Hint
Reviving the Sports Car Romance?
Audi CEO Gernot Döllner recently affirmed the TT’s iconic status and the brand’s commitment to sports cars. While the R8’s successor may adopt hybrid technology, the TT’s follow-up will likely be fully electric. Given the original TT’s Golf-based platform, experts anticipate the new model will utilize the Volkswagen Group’s MEB EV architecture.
Though this rendering is a fan-made image, it effectively captures Audi’s progressive identity. The automotive world eagerly anticipates whether Audi can successfully blend the TT’s sports car DNA with cutting-edge EV technology. With the gap left in the lightweight sports car segment, all eyes are on Audi’s next move.
