Honda is significantly pushing into the electric vehicle (EV) market with an ambitious new strategy. After making strides in the light commercial EV sector with the N-VAN e:, the company is now targeting the passenger EV market with the N-ONE BEV. This marks a major move as Honda looks to take on fierce competition from Nissan’s Sakura and Mitsubishi’s eK Cross EV in Japan’s compact EV space.
Unlike a simple electrification of the existing N-ONE, the N-ONE BEV is set to be a fully redesigned model, with significant upgrades to the exterior, platform, and driving performance. Honda is positioning this model to set a new standard in the compact electric car segment, boasting a body size surpassing current light car specifications and a driving range of nearly 300 km (186 miles). The N-ONE BEV aims to fill the gap left by the discontinued Honda e.
Breaking the Mini Vehicle Mold
The N-ONE BEV will not be just another electrified version of a compact car. It will break away from the traditional constraints of Japan’s mini-vehicle standards by expanding its overall width and length. This expansion comes with bumper extensions and over-fenders, making the new N-ONE BEV more substantial than its predecessor. As a result, this new model will not just be a mini vehicle but an entirely new lineup designed to appeal to a broader market.
In terms of design, the N-ONE BEV will retain the charm of the original N-ONE but with a more dynamic, larger body. Honda aims to offer a compact yet impressive electric vehicle, catering to a new wave of consumers seeking a small EV with a big impact. This shift also marks a strategic move to increase the vehicle’s export potential.
A Practical EV with Impressive Range
The new N-ONE BEV will be built on an improved platform beyond just adding electric components. The battery configuration will differ from the N-VAN e:, with the layout optimized to achieve a driving range of nearly 300 km (186 miles). This range positions the N-ONE BEV as a practical option for city driving and suburban and long-distance journeys. Honda’s aim with this model is a real turnaround after the Honda e, which was praised for its design but criticized for its limited range.
A Strategic Move for 2025: Honda’s Triangle Formation
Honda plans to launch the N-ONE BEV alongside other significant models, such as the CR-V e:HEV and the return of the Prelude. This strategic launch in 2025 will create a “triangle formation” of internal combustion engine vehicles, electric vehicles, and hybrids, allowing Honda to offer a diverse range of options to consumers. By positioning itself with a full spectrum of drivetrains, Honda aims to shake up the market landscape, making a strong statement that even South Korean manufacturers will have to take seriously.
