A vehicle fire broke out in the parking lot of Disneyland in Anaheim, California, damaging 12 cars. Initial reports identified a Toyota RAV4 hybrid and a Kia Sportage hybrid as potential sources of the blaze. This incident has raised concerns about these hybrid vehicles’ structural integrity and safety and possible damage to their brand image.
According to the Anaheim Fire & Rescue Department, the fire erupted on the 5th floor of the Pixar Pals parking structure at Disneyland on April 4. Six vehicles were completely destroyed, for a total of 12 cars. Fortunately, no injuries were reported.
The Fire Department is currently investigating the exact cause of the fire. Initial reports pointed to the Toyota RAV4 hybrid as the first ignition vehicle. However, eyewitnesses later claimed that the fire originated from the Kia Sportage hybrid, drawing attention to the pending final investigation results. Preliminary findings suggest that the fire likely started within the engine compartment.
Industry experts warn that if either of these models is confirmed as the ignition source, it could severely impact their brand image. This is particularly sensitive given the recent shift in the global eco-friendly vehicle market towards hybrid technology.
The incident may also lead to changes in consumer perception regarding hybrid vehicles. Statistically, these vehicles have a higher fire incidence than pure electric vehicles (BEVs) and internal combustion engine (ICE) vehicles. According to the National Transportation Safety Board (NTSB), the fire occurrence rate for hybrid vehicles stands at 3,475 incidents per 100,000 vehicles, significantly higher than gasoline vehicles (1,530 incidents) or BEVs (25 incidents). This higher risk is attributed to the structural design of hybrid cars that combine fuel and electrical systems.
An industry insider explained, “While BEVs inherently have a lower fire risk, once a fire starts in these vehicles, it’s challenging to extinguish and prevent re-ignition. The difference in consumer perception often poses a greater risk than the actual fire hazard itself.”
Meanwhile, Disneyland’s parking operations team is restoring the affected parking structure. Only the parking facility’s first through third floors will gradually reopen for guest use.
