Rivian’s Maximus Could Be the Key to Winning the EV Price War

Rivian electric SUV R2 / Rivian
Rivian electric SUV R2 / Rivian

Rivian Automotive founder and chief executive officer (CEO) RJ Scaringe has unveiled images of the Maximus drive unit, set to power the next-generation electric vehicle (EV) R2. This key component is Rivian’s answer to cutting EV production costs while boosting performance. Compared to the current Enduro drive unit, the Maximus unit streamlines manufacturing, promising significant cost efficiencies.

Electrek reported that Rivian is developing the more compact and affordable R2 and R3 series, building on the success of its R1S and R1T models.

The Maximus unit, a cornerstone of the R2’s design, employs innovative continuous winding technology, slashing stator welds from 264 to just 24. It also merges the front rotor shaft and gear into a single forged component, reducing bearing count for a lighter, simpler structure. These advancements are expected to enhance the EV’s range and efficiency significantly.

Rivian plans to manufacture the Maximus unit at its Normal, Illinois, plant, anticipating substantial cost reductions per drive unit. With the R2 anticipated for a 2026 launch, Rivian aims to bolster its position in the competitive EV market through ongoing innovation.

Through the Maximus drive unit, Rivian is laser-focused on streamlining EV production processes and maximizing cost-effectiveness.

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