The MG brand, known for its engineering roots, made headlines at a 2024 festival by revealing the Cyber GTS concept car. This hardtop coupe version of the Cyberster blends classic sports car aesthetics with a modern electric platform, reinforcing MG’s unique identity. MG aims to revive its historic sports car maker legacy while adapting to the EV era.
However, the Cyber GTS hasn’t been confirmed for production yet. Since its debut, details have been limited, leaving enthusiasts uncertain about its future. MG emphasizes its brand heritage and design philosophy. It is also taking an extremely cautious approach to its product strategy.
Coupes Generally Outsell Convertibles, But MG Takes a Different Path
MG UK’s head of product planning was cautious about the Cyber GTS’s production prospects. He noted that while coupes usually have stronger sales than convertibles, the Cyber GTS isn’t part of our current product lineup. This suggests MG isn’t rushing to launch a coupe or convertible to boost short-term sales.
The decision highlights Cyberster’s role in supporting the brand’s identity. MG views Cyberster not primarily as a high-volume product but as a strategic model that helps reestablish the company’s image and strengthen customer engagement. Although sales have been modest—around 300 units since its launch in September 2024—MG emphasizes that the model’s importance lies in reinforcing the company’s long-term legacy rather than focusing on short-term revenue.
Cyber GTS Honors the MGC GTS Sebring, Moves Design Language Forward
The Cyber GTS is more than just a hardtop coupe. Its design pays tribute to the MGC GTS Sebring, which participated in the 1968 Sebring 12-Hour endurance race. According to SAIC’s global design VP, the goal is to move beyond simply replicating the past, aiming to showcase MG’s evolving design language.
The concept features a long hood and short rear overhang, offering a low stance typical of electric sports cars. It shares the Cyberster’s platform, with similar dimensions and a slightly taller profile. Although performance details have not been confirmed, the Cyber GTS is expected to include either a 335-hp single motor or a 503-hp dual-motor setup, along with a 2+2 seating configuration that increases its usability, leading to ongoing speculation about its production potential.
Strengthening Brand Foundations
Mass Production Timeline Unclear
Although MG hasn’t officially confirmed production plans for the Cyber GTS, there are positive signs within the company. Both marketing and finance teams recognize the model’s commercial potential, and the concept car’s quality exceeds typical show car standards. The absence of an official timeline suggests MG prioritizes long-term brand rebuilding over immediate commercial results.
The year 2025 marks the 60th anniversary of the MGB GT’s launch, a milestone that could present the perfect opportunity for MG to revive its coupe sports car legacy officially. Whether the Cyber GTS remains a concept or becomes a production car, it represents a critical step in MG’s future as a brand that blends history with innovation.
