i4, iX, and a Velvet Orchid i7? BMW’s Electric Showstoppers Hit Seoul

New iX2 eDrive20 / Photo courtesy of BMW
New iX2 eDrive20 / Photo courtesy of BMW

BMW Group Korea revealed its 2025 Seoul Mobility Show lineup, which will be held at KINTEX in Goyang, Gyeonggi Province.

BMW Group Korea plans to showcase 13 models. These include the refreshed high-performance all-electric BMW New i4 M50 xDrive Gran Coupe and BMW New iX M70 xDrive. MINI’s New MINI Cooper Convertible and New MINI JCW will debut in Korea.

BMW Unveils High-Performance EVs Promising Driving Pleasure in the Electrification Era

BMW New i4 M50 xDrive Gran Coupe / Photo courtesy of BMW
BMW New i4 M50 xDrive Gran Coupe / Photo courtesy of BMW

BMW will debut its updated models under the theme “Define Driving Pleasure Again,” showcasing them for the first time in Korea. The New i4 M50 xDrive Gran Coupe features a more striking presence with its new design language. The New iX M70 xDrive boasts enhanced driving performance and energy efficiency thanks to the latest electrification systems. They are expected to be the main attractions.

BMW will also showcase the New i5 xDrive40 and the i7 xDrive60 M Sport Individual, featuring a distinctive Two-Tone Velvet Orchid Edition. These models represent the core of BMW’s all-electric sedan lineup.

BMW New iX M70 xDrive / Photo courtesy of BMW
BMW New iX M70 xDrive / Photo courtesy of BMW

The company will also introduce the New iX2 eDrive20, its first all-electric Sports Activity Coupe (SAC), alongside the New M5 First Edition, which marks the debut of electrification technology in BMW’s high-performance sedan range. These models will showcase BMW’s advanced electrification technology and unique driving dynamics.

MINI and BMW Motorrad Highlight Brand Identity Through Unique Lineups

The New MINI JCW / Photo courtesy of BMW
The New MINI JCW / Photo courtesy of BMW

MINI will debut the New MINI Cooper Convertible and the New MINI JCW under the theme “The New Excitement++.” These models promise a romantic driving experience and embody MINI’s signature Go-Kart handling.

The brand will also display its first all-electric compact SUV, the New All-Electric MINI Aceman, and the eco-friendly and versatile New All-Electric MINI Countryman. This showcase aims to position MINI as a future-oriented, eco-friendly brand while maintaining its rich heritage and diverse appeal.

The New MINI Cooper Convertible / Photo courtesy of BMW
The New MINI Cooper Convertible / Photo courtesy of BMW

BMW Motorrad will present its lineup under the theme “Performance with No Limit,” featuring the New S 1000 RR super sports motorcycle and the M 1000 XR high-performance crossover motorcycle, known for its long-distance capabilities and dynamic performance.

BMW Group Korea Marks 30 Years in Korea with Special Significance

BMW New S 1000 RR / Photo courtesy of BMW
BMW New S 1000 RR / Photo courtesy of BMW

At the 2025 Seoul Mobility Show, BMW Group Korea will showcase its future vision and innovations through various vehicles, from high-performance electric models to sports cars and motorcycles.

The lineup highlights the company’s electrification strategy. It is expected to underscore its technological prowess and brand value in the future mobility market.

Han Sang Yun, CEO of BMW Group Korea, stated that this year marks a significant milestone as BMW celebrates 30 years in Korea and MINI commemorates 20 years with Korean customers. We’ve prepared a variety of new vehicles to demonstrate our unwavering commitment to the Korean market and to showcase our future vision and innovations.

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