Ford continues to make waves in various motorsport events, including the prestigious Dakar Rally.
The iconic American automaker Ford bolsters its brand image through an impressive array of motorsport activities.
In recent months, Ford has been a formidable presence in IMSA-sanctioned competitions across the United States. It has also made its mark in the grueling Dakar Rally and the World Rally Championship (WRC).
They have also announced their varied desires for “brand dynamism” and brand skills at the WEC, which is considered the ultimate endurance and prototype racing competition.
Adding to the excitement, Ford reportedly plans to create an “off-road supercar.” The announcement by Jim Farley, Ford’s CEO, has made this news particularly popular.
Meanwhile, Ford’s Ranger Raptor continues to impress in off-road racing circuits.
Industry insiders suggest that the new off-road supercar will be developed in a completely different form from the pickup truck Raptor specification or the Mustang. The vehicle is expected to blend high-performance capabilities with enhanced everyday practicality.
In discussions with media outlets, Farley emphasized that this new vehicle will be developed as a standalone model rather than a high-performance variant like the Raptor. He added that it will aim to be the “Porsche of off-road.”
Ford’s next supercar project is the center of attention.
