Tesla has officially launched full-scale production of the non-launch series Model Y, marking a significant shift from its previous focus on the launch edition. This transition began at the Giga Texas factory in the United States, with plans to soon expand the supply of standard Model Y vehicles to key markets in Europe and China.
Previously, Tesla focused on producing the Model Y launch edition with specific configurations. The automaker has begun manufacturing standard Model Y variants, enabling a wider range of options and specifications. This move expands customer choices and allows Tesla to respond more flexibly to market demands.
To lower production costs, the company is developing a new platform that aims to cut expenses by at least 20%. This next-generation Model Y is slated to enter mass production as early as 2026.
This strategic production shift is seen as Tesla’s move to regain its competitive edge amid intensifying price competition in the global EV market. An industry analyst commented, “The introduction of non-launch series production indicates Tesla’s commitment to positioning the Model Y as a more mainstream electric SUV option.”
To further enhance its appeal, Tesla plans to introduce more customization options and region-specific features for the Model Y.
