Subaru’s Outback is making waves in the automotive industry by transitioning from a wagon to a full-fledged SUV.
Prototype images have revealed changes in design and performance, attracting significant attention in North America and global markets.
Outback Reborn as a True SUV
The Subaru Outback, originally a crossover wagon based on the Legacy model, has completely been redesigned for its seventh generation.
The prototype images show a more angular body, replacing the previous curved design. The hood is raised, wheel arches are expanded, and the rear adopts a boxier shape.
These changes align with current SUV market trends.
The front has also been redesigned with a rectangular grille and split headlamps, reflecting Subaru’s latest design philosophy and giving the vehicle a more substantial road presence.
Increased Practicality and Electrification
The changes extend beyond design. Subaru has increased the angle of the rear window to expand cargo capacity, and a wider tailgate opening improves loading and unloading convenience.
While shifting to an SUV style may reduce the wagon’s premium feel, it enhances practicality, potentially attracting more consumers.
Subaru is also expected to introduce a hybrid system. As Subaru accelerates its electrification strategy, hybrid powertrains will likely play a crucial role in future models.
The existing 2.5L naturally aspirated and 2.4L turbocharged engines are expected to be updated and offered alongside the hybrid option. Improved fuel efficiency could make the Outback more appealing to cost-conscious buyers.
Competition with Hyundai and Kia: A Potential Market Shift?
Subaru’s transformation of the Outback will likely impact Hyundai and Kia, especially as it competes directly with the similarly priced Kia Sorento.
With recent price increases for the Sorento, the price gap between it and the Outback has narrowed. Consumers prioritizing practicality may find the redesigned Outback with a hybrid option an attractive alternative.
The success of this transformation remains uncertain. A key factor will be the response from Subaru’s traditional customer base, which favored the wagon design.
As the new Subaru Outback prepares for its release later this year, industry observers are watching closely to see if it can establish itself in the SUV market and how Hyundai and Kia will respond to this competition.
