On Thursday, Reuters reported that Ferrari officially declared its intention to raise prices by up to 10% for all models exported to the U.S. market starting April 2. Ferrari’s decision appears to be a strategic move to safeguard its profit margins in the face of the new 25% automotive tariff policy implemented by the U.S. government.
The automaker clarified that this price increase would not affect orders placed before April 2 or apply to the 296, SF90, and Roma models.
Ferrari is particularly vulnerable to changes in U.S. trade policies, as the company manufactures all its vehicles at its Maranello plant in northern Italy. They indicated that these new tariff measures could alter its 2025 revenue projections.
Specifically, Ferrari warned of a possible 0.5 percentage point decrease in Earnings Before Interest and Taxes (EBIT) and Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) margins.
Market experts caution that implementing these tariffs could lead to broader negative consequences, including higher prices, reduced consumer demand, and potential job losses in major automotive manufacturing countries.
