Tesla’s global sales have been on a downward trend since the beginning of this year.
On Saturday, electric vehicle (EV) news outlet InsideEV reported that Tesla has been experiencing a decline in sales worldwide since the start of this year.
The California New Car Dealers Association (CADA) reported that EV sales in California have plateaued at 25.3% due to a significant drop in Tesla’s sales. Last year, the top brands in California’s market share were Toyota, Tesla, Honda, Ford, and Chevrolet, with Tesla’s Model Y leading in sales figures.
However, compared to 2023, Model 3 registrations plummeted by nearly 30,000 units last year. The Model Y performed slightly better but still saw a decrease of over 4,000 units. While the Cybertruck became California’s best-selling electric truck, it only registered 9,019 units.
The outlook is equally bleak in other markets. Last month, Tesla’s sales in Germany plunged 60% amid fierce competition from Volkswagen and BMW. Sales dropped 63% in France and 8% year-over-year in the UK. In China, which accounts for over a third of Tesla’s global sales, the company saw an 11.5% decrease.
InsideEV noted that Tesla once dominated the EV market, but the rise of new competitors and CEO Elon Musk’s political statements have contributed to declining sales. They added that support for Tesla among moderate consumers is waning, directly impacting sales figures.
