Volkswagen is positioning the Tayron as an important model in the European SUV market. This model, which first debuted in China in 2018, has been fully redesigned for the second generation in 2024, transforming into a global strategic model. Notably, it now serves as the successor to the Tiguan Allspace and fills the gap between the Tiguan and Touareg.
The Tayron is built on Volkswagen’s MQB Evo platform and features a unique body design. Its exterior incorporates futuristic design elements reminiscent of Volkswagen’s ID electric lineup, while the powertrain focuses on internal combustion engines and hybrids. The Tayron’s versatility is highlighted by its wide range of configurations, including gasoline, diesel, mild hybrid, and plug-in hybrid options, making it a strong competitor in the European market.
Larger and More Practical: Positive Feedback on Electrification Specs and Features
The Volkswagen Tayron is 4,792 mm (188.6 inches) long, and has a wheelbase of 2,791 mm (109 inches). Notably, the second-row seats can slide and adjust the recline angle, while the design also accounts for easy entry and exit, especially considering a potential third-row seating option. This configuration allows the vehicle to accommodate up to seven passengers, making it a versatile family SUV.
The interior features Volkswagen’s latest digital interface. Every trim has a 10.25-inch digital instrument cluster, a 12.9-inch touchscreen display, the Volkswagen Connect system, wireless smartphone charging, and USB-C ports. The touchscreen responds quickly to finger gestures and allows up to five customizable shortcut icons for more intuitive control. Higher trims include power-adjustable seats with massage functions.
The powertrain is equally impressive. Gasoline and diesel models can be configured with seven seats, while the PHEV version delivers a system output of 272 horsepower and can travel up to 100 km (62 miles) on electric power alone. This allows the Tayron to operate as an EV for city commuting and daily driving, while the internal combustion engine ensures stability during highway driving. The range of trims and fuel options targets consumers seeking a customizable SUV.
Volkswagen’s Strategic SUV
Setting New Standards for European SUVs
The Volkswagen Tayron is a more spacious alternative to the Tiguan and a more accessible option than the Touareg. It’s available in five trims: Life, Match, Elegance, R-Line, and R-Line Edition. Customers can mix and match interior features and powertrain configurations based on their preferences. Trims above the R-Line offer design enhancements and a more refined driving experience.
The Tayron is priced at approximately 42,000 USD in the local market, but its higher trims are expected to reach around 53,000 USD. While this price might seem a bit higher than other mid-size SUVs, it is considered competitive when factoring in the seven-seat capacity, PHEV option, premium interior materials, and advanced driver-assistance systems. With the increasing demand for plug-in hybrid SUVs in the European market, the Tayron’s electrification strategy is seen as timely.
Initially tested in the Chinese market, the Tayron will expand into the global market, reflecting a shift in Volkswagen’s strategic approach. Combining elements of electrification, European styling, and an international platform, it has the potential to make a significant impact. The focus is now on how quickly the Tayron can establish itself in the mid-size SUV market.
