BMW Group has reported a significant 32.4% increase in electric vehicle (EV) sales for the first quarter of 2025 compared to the same period last year. This surge demonstrates the growing demand for their EV lineup.
The automaker delivered a total of 586,149 vehicles globally in Q1 2025, with notable growth in Europe at 6.2% and the United States at 4.0%. Impressively, sales growth outside of China reached 5.9%.
EV sales across BMW, Mini, and Rolls-Royce brands hit 109,516 units in the first quarter. Industry analysts attribute this success to BMW’s Technology-Open Strategy, with new fully electric Mini models driving much of this growth.
Europe saw a remarkable 64.2% surge in EV sales. One-third of Mini vehicles sold in Europe were electric, while in China, EVs accounted for over half of Mini sales. The BMW brand also experienced growth in the electric segment, with global sales reaching 520,142 units. Worldwide, BMW’s full EV sales rose by 9.9%, with 86,449 EVs delivered to customers from January through March.
BMW’s high-performance M division saw a 5.0% increase in sales, primarily due to strong demand for the BMW M5 sedan and M3 sports car. The Mini brand also performed well, with a 4.1% sales increase, selling 64,626 units globally. Notably, 35.3% of Mini sales were EVs.
Looking ahead, BMW Group aims to deliver 3 million EVs (BEVs and PHEVs) worldwide by 2025, building on the success of the BMW i3 and i8. The company has set an ambitious target of delivering 1.5 million fully electric vehicles to customers in 2025 alone.
Jochen Goller, a BMW Group Board member, that BMW’s technology-open strategy is proving to be a resounding success. He stated that they were seeing a positive customer response to their products globally, with the new Mini models—particularly the fully electric versions—acting as major contributors to their growth.
