A shift is underway in the pickup truck market as Kia challenges General Motors’ long-standing dominance. Starting with the Tasman, Kia is expanding its pickup lineup and has announced plans to develop an electric pickup truck, signaling a major new phase for the company.
Kia recently revealed that it is preparing a new mid-size pickup truck tailored for the North American market. This model is being developed separately from the Tasman and is expected to be produced locally in the U.S. The strategy reflects Kia’s targeted approach to building a dedicated pickup offering for North American consumers.
Kia’s New Electric Pickup May Use EV9 Platform
There is intense speculation that Kia’s electric pickup will be built on the EV9 platform, supported by sightings of EV9-based pickup testing mules. Renderings released by Kia suggest that this model will include an electric powertrain derived from the EV9, offering many of the same benefits in a more affordable package. Pricing is anticipated to start around $50,000, offering consumers an appealing and competitively priced electric alternative.
Kia’s electric pickup is built on a dedicated EV architecture. It is expected to deliver quiet operation, strong torque, and energy efficiency. With U.S. tax incentives for EVs, Kia may also achieve competitive pricing, making the new model more appealing to traditional pickup buyers transitioning to EVs.
The released renderings blend Kia’s latest design language and creative interpretation. Notable features include a linear reinterpretation of Kia’s signature star map lighting and amber lighting elements tailored for the North American market.
Local Production Expected to Boost Competitiveness
To reinforce its identity as an electric pickup, the model will feature a wide horizontal grille and rugged elements like a skid plate and plastic trim. Although only testing mules have been shown so far, anticipation is growing for the official reveal of Kia’s design.
Kia plans to manufacture this electric pickup truck in North America to avoid the chicken tax, a U.S. tariff that imposes up to 25% duties on imported pickups. By producing locally, Kia aims to improve price competitiveness and strengthen consumer trust through regional production.
Kia has already proven its traditional pickup design and functionality with the Tasman. The company is now signaling a more advanced pickup strategy for the North American market by preparing to introduce an electric pickup truck. Following the launch of the Tasman, Kia’s decision to introduce an electric pickup truck marks a strategic shift toward electrification in the competitive North American market. Industry observers are watching closely to see how this move will shape the brand’s broader EV direction in the years to come.
One Response
PLEASE bring the TASMAN to the U.S. President Trump (DRILL BABY DRILL) the U.S. will be exporting crude oil and gas prices will go back to the before Biden got in office.