The iconic limousine, The Beast, secures the U.S. President’s safety, is getting a significant makeover. General Motors (GM) is once again leading the development of the next-generation Beast, with updates now starting to emerge. Alongside this upgrade, the U.S. Secret Service is also revamping its fleet. Instead of relying on the traditional Chevrolet Suburban, they will deploy a new armored SUV that resembles the Cadillac Escalade.
This shift was discussed at GM’s Global Design Center in Warren, Michigan. Secret Service Director James Murray and GM executives reviewed the technological advancements and security requirements for the new motorcade vehicles and the armored SUV. GM oversees the Escalade-style SUV and the fully redesigned Beast projects, ensuring the U.S. government’s transportation infrastructure remains secure and cutting-edge.
Escalade Design, Suburban Chassis: The New Armored SUV
Though the new vehicle’s exterior mirrors the design of the Cadillac Escalade, the underlying platform is based on Chevrolet’s chassis. The vehicle, likely based on the Suburban Shield being developed by GM Defense, combines the luxury and recognizable look of the Escalade with the durability of the Chevrolet Suburban.
Reports indicate that the new SUV will feature an array of advanced security technologies, including bulletproof glass, specially reinforced body panels, puncture-resistant tires, and an integrated communication and protection system. This vehicle is more than just a redesign of the exterior; it’s equipped to support the mission of the Secret Service and ensure the safety of the President and high-ranking officials.
The Secret Service emphasized the need for more advanced technology to face evolving threats, highlighting the importance of an armored SUV with cutting-edge capabilities. This upgrade is not merely a new SUV but a broader enhancement of the U.S. president’s entire security infrastructure.
Next-Gen The Beast Contract Signed: Estimated Investment of $40.8 M
Meanwhile, GM is also working on a successor to the presidential limousine, The Beast. According to Reuters, GM signed an initial contract worth $14.8 million with the U.S. Department of Homeland Security (DHS) and the Secret Service in September 2024. The total investment for the project is expected to exceed $40.8 million, with the full completion of the new Beast scheduled for 2029.
The current model of The Beast, first revealed in 2018, is based on GMC’s large truck platform, the Top Kick. Weighing in at about 9.1 tons, the vehicle is designed to protect against biological attacks, explosives, and long-range sniping. The next-generation Beast is set to feature even more advanced armor technology, electronic protection systems, and an integrated security platform. However, specific details are being kept confidential for national security reasons.
Mastering Both Technology and Symbolism: Designing the Movement of America’s Highest Authority
Through this project, GM is cementing its role as an automobile manufacturer and solidifying itself as a key technological partner in the U.S. government and national security. The next-generation Beast limousine and the new Escalade-clad Chevrolet SUV aren’t just vehicles; they represent GM’s comprehensive expertise in defense technology, design, durability, and electronic systems.
The U.S. President’s mode of transportation is more than just a car—it’s a symbol of the nation’s technological prowess and strength. GM’s upcoming models are not merely cars but strategic assets, playing a vital role in national security. The real question now is how these advanced technologies and the trust placed in GM will play out on the road. The company’s next move will undoubtedly attract global attention.
