Toyota’s newly introduced Hilux Champ is generating significant attention. The truck model offers a competitive price of around 12,000 USD. With a wide range of derivatives, from commercial vehicles to camper vans, the Hilux Champ offers extensive versatility, raising consumer expectations.
In addition to the basic Hilux Champ pickup truck, the 7-passenger SUV version, the Hilux Rangga, was also unveiled. This dual approach targets the commercial and passenger vehicle markets. Given the demand for small commercial and leisure vehicles in the markets, the Hilux Champ and Rangga will be highly competitive.
12,000 USD Starting Price with Diesel Engine Option
The Hilux Champ offers impressive price competitiveness, starting at around 12,000 USD for the basic truck model. It is available in two body configurations: short wheelbase (4,970 mm or 195.7 inches) and long (5,300 mm or 208.7 inches), allowing various loading and modifications. This versatility caters to commercial vehicle demand and customization preferences.
The powertrain options include a 2.0L gasoline engine, a 2.7L gasoline engine, and a 2.4L turbo diesel engine. The 2.4L turbo diesel delivers 147 horsepower and high torque. The standard transmission is a 5-speed manual, with a 6-speed automatic transmission available on the higher-end diesel models.
In addition to the basic truck, a camper version is also available. This model features an interior with a 32-inch TV and a bathroom, offering accommodation for up to six people. Priced at around 50,000 USD, it is considered reasonably priced compared to the camper market, attracting significant consumer interest.
SUV and Camper Options: Meeting Diverse Consumer Needs
The Hilux Rangga, an SUV version sharing the truck-based platform, was also unveiled. This model is based on the long-wheelbase version and features a 7-passenger seating arrangement with a 2+3+2 layout, targeting the family SUV market. Priced from approximately 25,000 USD, it offers a strong value proposition for consumers seeking an affordable 7-passenger SUV.
The Hilux Champ and Rangga started sales in Southeast Asian markets, including Indonesia and Thailand. They are expected to offer a new option in the one-ton truck and leisure SUV markets.
