Mercedes-Benz has launched a limited-edition G-Class called Stronger Than the 1980s—a name that has received mixed feedback. This retro-inspired model pays tribute to the original G-Class chassis code W460 and is based on the 2025 G450d or G500 (branded as the G550 in the U.S.). Production is limited to 460 units worldwide, combining vintage off-road styling with updated engineering.
The price is notable: 152,815 GBP in the UK (approximately 203,000 USD). Mercedes positions this as part of the G-Class’s emotional premium, but the high cost has generated debate among buyers about whether the nostalgic theme justifies the price.
An ’80s Homage That Borders on Dated
Mercedes describes the model as a modern reinterpretation of the 1986 280GE, but some critics argue that it relies too heavily on retro styling and misses a more balanced modern-retro blend. Buyers can choose from classic paint colors like Agave Green and Colorado Beige, paired with orange turn signals, black magno trim, and five-spoke wheels—features that fully capture the 1980s aesthetic. While this may appeal to some, others might see it as dated rather than timeless.
The 18-inch wheels and high-profile tires may offer practical benefits, but they stand apart from today’s luxury SUV styling, which typically favors larger wheels and sleeker designs. Mercedes’ decision to build the vehicle by hand at its Graz, Austria, plant emphasizes craftsmanship, but some buyers may view this as a cost driver rather than a value add.
Even the “G—STRONGER THAN TIME” welcome light might feel outdated. While Mercedes is leaning toward heritage and authenticity, it’s uncertain if this retro approach will resonate with younger, design-conscious consumers.
Interior: Old School to a Fault
Charming or Limiting?
The retro design continues inside the cabin. The gray checkered fabric seats reflect the G-Class’s off-road roots, but some luxury SUV buyers may find them outdated. The 1 of 460 badge on the center console highlights its limited-edition status, but it may not be sufficient to justify the price tag for all consumers.
Fortunately, modern features are included. The cabin offers a Nappa leather steering wheel, Apple CarPlay, and a Burmester 3D audio system, providing up-to-date conveniences. However, the overall design still feels rooted in a retro theme. While it may appeal to those who appreciate nostalgia, it struggles to compete with today’s luxury SUVs’ more refined and contemporary interiors.
Mercedes intended to revive the heritage of the past with this model, but some consumers may question the necessity. Retro styling is a personal preference, but whether it justifies a 203,000 USD price tag is still debatable. The emotional appeal is evident, but the design may not align with current expectations in the luxury market.
