Tesla’s application to trademark the term “Robotaxi” for its autonomous ride-hailing service and associated electric vehicles has been rejected by the U.S. Patent and Trademark Office (USPTO).
Filed in October 2024, the application sought to secure exclusive rights to both “Robotaxi” and “Cybercab”. However, the USPTO issued a nonfinal office action on April 14, citing that “Robotaxi” is a generic, descriptive term widely used across the industry. Unless Tesla responds with sufficient evidence within three months, the trademark request will be abandoned.
USPTO: Robotaxi Is Not a Distinctive Brand Name
In its official statement, the USPTO noted that multiple companies use the term “robotaxi” to describe similar services and vehicles. As a result, it lacks the distinctiveness necessary for trademark protection. Tesla had intended to apply the trademark to land vehicles, electric cars, automobiles, and their structural parts.
Cybercab Faces Similar Challenges
Tesla’s simultaneous application for “Cybercab” is also on hold, reportedly due to conflicts with existing trademarks, particularly from companies involved in Cybertruck accessories and other “Cyber”-branded products.
Additionally, Tesla has filed two trademark applications for “Robobus,” which are currently under USPTO review.
To pursue approval, Tesla must provide:
- Official marketing materials where “Robotaxi” is used (e.g., website content, ads)
- Market research showing whether similar names (ROBO, ROBOT, ROBOTIC) are used by competitors
- Evidence that the term functions as a brand, not just a general descriptor
This development could significantly impact Tesla’s strategy for its autonomous vehicle ecosystem.
Is “Robotaxi” Public Domain?
The term has been widely adopted by global players like Cruise (GM), Baidu, WeRide, and Pony.ai, all of whom use it as a generic industry term. This makes exclusive trademark ownership difficult – if not impossible. Without protection, Tesla may struggle to differentiate its marketing and services, and risk brand dilution if competitors adopt similar names.
Brand Identity Under Pressure
Tesla has built a cohesive naming strategy around terms like Cybertruck, Cybercab, and Robotaxi, which play a central role in its branding identity. If trademark protections cannot be secured, imitation and brand confusion may arise.
Time for a Strategic Pivot
The Cybercab is reportedly a dedicated EV platform for autonomous ride-hailing, introduced as part of Tesla’s October 2024 rollout. Should trademark issues persist, Tesla may be forced to rebrand the vehicle and the service, potentially altering its broader strategy for autonomous mobility.
