Nikola’s Bankruptcy Drama: The False Ad That Derailed Its Path to Success

Nikola\'s booth at the IAA Transportation in Hanover, Germany / Reuters
Nikola’s booth at the IAA Transportation in Hanover, Germany / Reuters

Nikola, the U.S. electric and hydrogen truck maker once touted as the next Tesla filed for bankruptcy protection on Wednesday after a prolonged financial struggle.

The New York Times reported that Nikola announced in a statement that it has filed for bankruptcy protection under Chapter 11 in the U.S. Bankruptcy Court for the District of Delaware. The company has also requested to proceed with auction and sale procedures under Section 363 of the bankruptcy code.

CEO Stephen Girsky explained that, like many in the EV sector, Nikola has grappled with various market and macroeconomic headwinds that have impacted its operations. He noted that these measures proved insufficient despite recent efforts to boost capital and reduce debt.

Nikola has struggled to generate revenue in recent quarters due to low vehicle deliveries. As of late last year, the company held $200 million in cash and $270 million in long-term debt. Rumors of imminent bankruptcy sent the stock price tumbling earlier this month.

On the announcement day, the stock plummeted 39% on the New York Stock Exchange, bringing its year-to-date decline to 61%.

Founded in 2015, Nikola set out to develop long-haul semi-trucks powered by hydrogen and electricity. After its 2020 IPO on the NYSE, the stock soared as investors hoped for a repeat of Tesla’s success.

The company’s fortunes reversed when negative assessments of its technological capabilities and business prospects emerged. A turning point came when Hindenburg Research exposed that Nikola’s promotional video featuring a hydrogen-electric truck was filmed on a downhill slope.

Nikola’s founder, Trevor Milton, resigned and was later convicted of fraud for misleading investors with unproven technology.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Latest Automotive News

    Tranding Now

    CP-2023-0051-23532962-thumb
    Kia's Electric PV5 Spotted on U.S. Roads Ahead of Global Debut
    CP-2023-0186-23481387-thumb
    Hyundai Santa Fe and Ioniq 5 N Win Big at 2025 Canadian Car of the Year Awards
    CP-2023-0030-25819246-thumb
    Is This the Cutest EV Ever? Nissan’s Micra Is Back With Puppy Eyes and a 248-Mile Range
    CP-2023-0030-26247815-thumb
    YKS1 One Is Fast, Light, and Smart—But Would You Pay Premium for a One-Seater?
    toyota-indian-marketr
    Toyota's Legender 4X4 Now Comes with Manual Transmission
    CP-2022-0212-23261777-thumb
    Volvo Breaks Records with 763,000 Vehicle Sales in 2024, Driven by EV Surge
    genesis-coupe-2025
    Could the Genesis Coupe Compete with the Supra and Z4? Here’s the Scoop
    a6-avant-audi
    The A6 Avant Is Here: Audi’s Sleek, Aerodynamic Wagon Makes Its Official Debut
    CP-2022-0212-23169632-thumb
    EU May Delay Full PHEV Ban After 2035 Amid Industry Pushback
    Paris,,France,-,June,16,,2023:,Elon,Musk,,Founder,,Ceo,
    U.S. Just Laid Off Its Self-Driving Car Watchdogs—Now What?
  • Recommended

    HERO_BIKE_2022-04-20-020018_jdmy altered thumb
    Footrests, Cushions, and Style—Lime’s Latest Drop Is a Vibe
    Lime launches the Lime Bike and Lime Glider, enhancing rider comfort and accessibility for urban mobility...
    CP-2023-0397-27145589-thumb
    From Rock 'n' Roll to Recharge: Tesla’s Retro Supercharger Station Nears Completion
    Tesla reveals a 1950s-themed drive-in complex in LA featuring a diner, Supercharger hub, and outdoor...
    auto altered thumb
    EVs, AI, and 360,000㎡ of Innovation—Inside Auto Shanghai 2025
    Auto Shanghai 2025 showcases 1,000 companies, highlighting global brands and advancements in electric...
    lexus altered thumb
    Lexus Unveils 2026 ES with First-Ever All-Electric Models and 300-Mile Range
    Lexus unveils the 2026 ES, featuring hybrid and BEV models, enhanced design, and advanced technology...
    Shanghai,china-april,27,,2023,:,Catl,Logo,In,Shanghai,International,Automobile
    CATL Unveils 5-Minute Charging EV Battery with 520km Range at Tech Day
    CATL unveils ultra-fast EV batteries, charging in 5 minutes, and introduces new sodium-ion tech for enhanced...
    bmw altered thumb
    BMW’s ‘Heart of Joy’ Powers Vision Test Car with F1-Level Grip & 25% More Regen Efficiency
    BMW's Vision Driving Experience showcases innovative design and technology, including a solar-reactive...
    nissan altered thumb
    Nissan Sakura Faces First True Rival as BYD Plans 17,700 USD Kei EV for Japan
    BYD plans to launch an electric vehicle in Japan by 2026, targeting the kei car market to compete with...
    benz altered thumb
    700km, Level 3 Autonomy, 7 Projectors: Mercedes-Benz Vision V Redefines the Electric Van
    Mercedes-Benz unveils the Vision V luxury electric van, featuring advanced specs and a new platform for...
    Exit mobile version