Chinese automaker Chery has officially unveiled its first body-on-frame dual-cab pickup truck, the Himla, signaling a bold entry into the global pickup truck market. Chery is gaining attention for launching the production version of its KP11 project at Auto Shanghai 2025. Far from a concept, the model is already confirmed for release in Latin America and South Africa, marking Chery’s global ambitions.
The Himla stands apart from Chery’s existing lineup of SUVs and sedans, being purpose-built as a multifunctional utility truck. It is a strategic model aimed at key pickup markets such as the U.S., Southeast Asia, and South America. The company has announced a comprehensive powertrain lineup, including internal combustion engines with high-performance turbo diesels, hybrid systems, and a fully electric version in the pipeline, underscoring Chery’s ambitions to compete head-to-head with global brands.
Built for performance and versatility
The Himalayas inspired the model name Himlas, symbolizing strength and all-terrain capability. The newly revealed Himla emphasizes multi-purpose usability. It offers a payload capacity of up to 1 ton and a towing capacity of up to 3.5 tons, making it suitable for recreational and industrial use.
The truck’s design accommodates various lifestyles, from camping and cross-country trips to rugged off-road driving. The model displayed at Auto Shanghai 2025 featured premium specifications such as 19-inch alloy wheels, a sports bar, and a tub-liner cargo bed—elements that elevate it from a basic utility vehicle to a premium pickup offering.
Inside, the Himla balances modern digital design with upscale materials. A digital instrument cluster is positioned in front of the driver, and the large infotainment touchscreen follows a driver-centric layout. The center console includes a drive selector reminiscent of the Ford Ranger, ensuring intuitive control. Materials and finish are said to rival those found in luxury SUVs, distinguishing the Himla from more utilitarian Chinese pickup trucks of the past.
A new challenger in the pickup truck market
The Himla is set for an official launch in 2026, with initial sales focusing on Latin America and South Africa—regions where urban and unpaved road conditions coexist, driving high demand for all-terrain-capable pickups. The Himla’s performance, cargo capacity, and drivability are expected to match these regional needs well.
Chery aims for more than just vehicle sales with the Himla—it sees the model as a key vehicle to elevate brand recognition and solidify its identity as a global manufacturer. Expansion into Europe and Southeast Asia is already under consideration, and Chery will focus on developing eco-friendly technologies, including electric powertrains. The Himla will face stiff competition from established players like the Ford Ranger, Isuzu D-Max, and Toyota Hilux. However, Chery hopes to position the Himla as a direct rival to these models, leveraging both innovation and affordability.
Ultimately, the Himla is more than just a pickup truck—it may symbolize Chery’s future direction. With a focus on functionality, durability, electrification, and interior refinement, the Himla showcases Chery’s technological growth. How it performs in the global market after its 2026 debut remains to be seen.
