Rolls-Royce unveiled the Cullinan Daisy, a one-of-a-kind bespoke model inspired by the customer’s life and nature on April 24. This vehicle is based on the Black Badge Cullinan Series II, a high-performance lineup of Rolls-Royce’s super luxury SUV Cullinan, and is characterized by its creation taking inspiration from the daisy fields in the Tatra Mountains in Slovakia, a place beloved by the customer. This model, which symbolizes the customer’s life journey and deep love for nature through the daisy, a symbol of vitality and resilience, goes beyond a simple means of transportation and establishes itself as a work of art and a symbolic object.
For the exterior, the powder blue color is the base, and the hand-drawn coach-line and daisy flower motif complete the unique style. The dark-finished Pantheon grille, the Spirit of Ecstasy statue, and the exterior metal decorations, which are characteristic of Black Badge, create a dramatic contrast with the bright body color, further accentuating its unrivaled presence. The interior is centered around a tri-color combination of black-wood veneer, fleet blue, Selby gray, and black leather, and the dashboard and rear seat waterfall section feature a daisy motif carved with a sandblasting technique, creating a three-dimensional gloss and texture that delicately changes depending on the lighting.
For the seat headrests, daisy embroidery in Selby Grey has been inserted, while pleated blue piping precisely wraps around the edge of the seat, and a daisy pattern is also engraved on the illuminated tread plates that catch your eye with lights every time you step. The Bespoke umbrella built into the door also has the same pattern placed on the inside, conveying the feeling of standing in a field of daisies every time you open the umbrella. The ceiling is equipped with the Starlight Headliner, a symbolic element of the Rolls-Royce Bespoke program, and the four northern hemisphere constellations of Ursa Major, Ursa Minor, Gemini, and Taurus have been precisely expressed according to their actual positions in the sky, allowing you to enjoy the wonders of nature from the inside.
The lower part of the trunk is equipped with an automatically deployable recreation module for customers who are hiking enthusiasts, providing practicality by allowing them to store hiking gear in an organized manner. Martina Starke, Rolls-Royce Bespoke Design Director, said that this project was a challenge in terms of how to implement the motif of nature with materials, colors and craftsmanship, and evaluated Cullinan Daisy as a work that harmonizes rich symbolism and modern sensibility, and an example that truly demonstrates the power of bespoke to express emotions.
