Lexus remains a consistent favorite in the Korean import car market. In a landscape where only three Japanese brands compete—Toyota, Honda, and Lexus—Lexus sold a record 13,969 units last year. That placed it fifth among all imported brands, following BMW, Mercedes-Benz, Tesla, and Volvo.
Its appeal is primarily driven by attributes that align with Korean consumer preferences, including a smooth ride, quiet cabin, spacious interior for its class, and a reputation for reliability. However, some customers noted that Lexus has longer model cycles than other brands. For example, the ES sedan is now in its eighth year since the launch of its seventh generation and has only received a second facelift rather than a full redesign, which has drawn some criticism.
Recently, images of a Lexus vehicle featuring an unfamiliar design circulated online, drawing renewed attention and curiosity about the brand’s future design direction.
AI-Generated Renderings Showcase a Striking Luxury Coupe Design
Rendering artist Jamie Barrett shared a series of AI-generated Lexus concept cars on Instagram. Though purely conceptual, the renderings blend design elements from existing Lexus models and past concept cars. The digital models look surprisingly realistic and are believed to represent fully electric vehicles.
The first design features a unified taillight that flows along the edge of the trunk lid and across the Lexus badge. The area behind the door stands out with a glossy black finish that visually connects the B-pillar and triangular rear quarter glass, emphasizing a bold identity.
The second rendering presents a coupe with 2+2 seating, suggesting a grand tourer profile. A diagonal character line rises from the lower section of the door toward the rear bumper and quarter panel, contributing to dynamic style.
Could This Be a Preview of the Next LC?
Staying True to the Grand Touring Formula
Among the renderings, the third coupe stands out for its realistic design. Its long wheelbase and sleek proportions resemble the mid-size Lexus LC coupe that debuted in 2017. The side profile has minimal styling, with a slim air vent on the front fender that adds a refined, premium touch.
The roof and A-pillars are finished in high-gloss black, blending almost seamlessly from the rear window to the trunk. The subtle boundary between the rear glass and body panel suggests the potential inclusion of a full glass roof. In the rear, horizontally oriented taillights are paired with a narrow light strip along the lower section, emphasizing the vehicle’s sculptural rear appearance.
EV Sedan Rendering Offers a Glimpse at a New ES
The post also featured a sedan rendering, potentially envisioning what a fully electric Lexus ES might look like after a significant redesign. The model includes flush door handles, and the rear handles appear to align with the split between the front and rear doors, suggesting the possibility of coach-style doors.
The rear-quarter character line slopes downward in a design reminiscent of the Hyundai Ioniq 6, while the sharply angled trunk lid adds visual structure to the rear profile. Simple horizontal taillights are contrasted by a wraparound glass treatment that extends around the cabin. Although mass production of this specific design appears unlikely, it offers a fascinating glimpse into how Lexus may reimagine its sedan lineup for the electric era.
