On Tuesday, Genesis unveiled its groundbreaking all-electric off-road SUV, the X Gran Equator Concept, at the Genesis House in New York, Manhattan. This marks a significant milestone for the luxury automaker’s foray into the electric adventure vehicle segment.
The X Gran Equator Concept represents Genesis’ vision for a luxury electric off-roader, designed to cater to thrill-seekers and outdoor enthusiasts. This innovative concept vehicle showcases the brand’s commitment to electrification and advanced automotive technology.
Engineered to excel both on city streets and rugged terrains, the X Gran Equator Concept promises a seamless transition between refined urban driving and robust off-road capabilities.
The name Equator draws inspiration from the world’s finest Arabian horse—a symbol of strength, agility, and beauty. This parallel underscores the concept vehicle’s aim to deliver exceptional performance while maintaining elegance, even in the most challenging conditions.
Chief Design Officer and an Executive Vice President at Hyundai Motor Group, Luc Donckerwolke, explained that the X Gran Equator Concept embodies a blend of seemingly contradictory elements—elegance and ruggedness, comfort and adventurous spirit. He stated that Hyundai aimed to balance formidable off-road capabilities and the luxury ethos of Genesis, creating a vehicle that promises to enhance the connection between driver and nature during genuine off-road experiences.
