Nissan is exploring the possibility of shifting some of its production from Japan to the United States in response to U.S. President Donald Trump’s tariff policies. This move aims to mitigate the potential impact of the U.S. government’s proposed 25% tariff on imported Japanese vehicles.
The proposed U.S. import tariff policy changes could significantly impact Nissan’s production base in Japan. A Nissan spokesperson said, “As part of our response strategy, we are considering relocating the production of certain vehicle models from Japan to our U.S. facilities.”
Nissan has already taken steps to address tariff pressures, such as halting exports of two Infiniti SUV models from its Mexican plant to the U.S. The company has also reversed its decision to reduce production shifts at its Smyrna, Tennessee, plant. These moves are part of a broader strategy to prevent supply chain disruptions and increase local production in the U.S.
The company plans to maintain a two-shift production system at its Smyrna plant while scaling back production of the Rogue SUV at its Fukuoka plant in Japan. The Rogue, which sold approximately 246,000 units in the U.S. market in 2024, is a crucial model for Nissan’s American market presence.
In 2024, Nissan sold 924,000 Nissan and Infiniti vehicles in the U.S., with about 16% imported from Japan. Given the high volume of vehicles exported from its Mexican facilities, the company is also evaluating the possibility of relocating some production from Mexico to the U.S..
A Nissan executive emphasized that the company primarily focuses on mitigating tariff risks while ensuring supply stability and maintaining profitability in the North American market. They added, “The company is prepared to adapt our strategies in response to any future changes in government policy. “
Industry analysts suggest that Nissan’s decision could have far-reaching implications for the Japanese automotive sector. If Trump follows through with increased import tariffs, Japan and other Asian automakers may be forced to significantly adjust their production and supply chain strategies.
