As the growth of the electric vehicle (EV) market slows, demand for hybrid vehicles is surging. In response, Genesis is pivoting its strategy and aiming to launch the G80 hybrid model by 2026.
Genesis announced plans to transition to a fully electrified lineup by 2028.
Why the Shift to Hybrids?
The 2026 G80 hybrid will feature a next-generation hybrid system based on a 2.5-liter turbocharged gasoline engine.
This system, also planned for the upcoming Palisade hybrid, will likely be modified to suit the G80’s rear-wheel-drive architecture.
An industry insider explained that the G80 hybrid aims to maintain the driving dynamics of traditional combustion engines while improving fuel efficiency and overall performance.
Genesis also plans to unveil the GV80 hybrid model at the same time, signaling a broader hybrid strategy across its key lineup.
EV Plans on Hold, But Future Still Electric
Introducing hybrid models doesn’t mean Genesis is giving up on EVs. The company is set to unveil the fourth-generation G80 (RG4) in 2028, built on its new eM EV platform.
This platform, which will succeed the current E-GMP, will debut in the Hyundai GV90 next year. The G80 RG4 will incorporate innovative Cell-to-Body (CTB) technology.
CTB integrates the battery into the vehicle structure, improving weight distribution, body rigidity, and interior space. This allows for larger batteries exceeding 100 kWh, promising extended driving ranges.
This technology also lowers the vehicle floor, keeping the seating position close to that of combustion engine models while improving ride comfort.
Sales Already Strong, Future Looks Brighter
The Genesis G80 performs well in the premium sedan market despite a price tag of over 50 million KRW (approximately $38,000).
The hybrid powertrain is expected to attract consumers who are concerned about EV charging infrastructure but still prioritize fuel efficiency and driving dynamics.
An automotive analyst commented that hybrid models offer a practical alternative for consumers wary of EV charging challenges. Genesis’s decision reflects a strategic response to evolving market trends.
