Toyota has officially introduced its new electric SUV, the C-HR+, targeting the European market. Unlike the existing C-HR, the C-HR+ is a completely new model, designed to strengthen Toyota’s position in the growing electric SUV segment.
The C-HR+ will debut in select European markets in late 2025, with a broader rollout expected in 2026. This marks a strategic shift for Toyota, which aims to increase its EV competitiveness and cater more directly to European consumer preferences.
Sleek Coupe-Like Design Meets Everyday Practicality
The C-HR+ is based on the Compact SUV Concept unveiled in 2022. It blends a sporty, modern design with practical family SUV functionality. The C-HR+ features a coupe-inspired silhouette, an aggressive front fascia, and aerodynamic details designed to reduce drag and enhance efficiency.
The interior reflects the preferences of European buyers, with a high-tech, driver-focused layout and premium materials. The cabin is spacious enough for family use and has a larger trunk capacity than many competitors. High-quality finishes, an advanced infotainment system, and the latest driver assistance features enhance the overall driving experience.
Toyota has also emphasized customization, offering various color options and trim packages. The design incorporates eco-friendly materials to align with increasing environmental awareness among European consumers.
Strong Powertrain Options and Competitive Range
The powertrain has two battery options: the basic front-wheel drive model has a 57.7kWh battery, and the upper models are divided into front-wheel drive and all-wheel drive models with a 77kWh battery. Based on WLTP, the maximum driving range is 600 km (tentative figure, 373 miles), and the car boasts excellent performance compared to competing models.
The driving performance is also impressive. It is the model with the most powerful output in Toyota’s European lineup except for the GR model, and the all-wheel drive version is expected to record a maximum output of 343 horsepower (252kW) and an acceleration of 0-100km/h in 5.2 seconds. In the case of the front-wheel drive model, the 57.7kWh battery specification has 167 horsepower (123kW), and the 77kWh battery specification has 224 horsepower (165kW).
The charging performance has also been significantly improved. An 11kW onboard charger is installed as standard, and a 22kW charger is also available for the upper trim. It supports up to 150kW for rapid charging and can charge up to 80% in 30~40 minutes, depending on the battery capacity. This is expected to be a significant competitive advantage in the European market, where long-distance driving is common.
Toyota’s strategy is establishing a solid position in the electric vehicle market through the C-HR+. As it is launched in the European market, attention is focused on how consumers react.
