Ferrari has launched a new exhibition called Supercar to honor the birthday of its founder, Enzo Ferrari, on February 18.
The exhibition, which debuted at the Enzo Ferrari Museum in Modena, Italy, offers a visually captivating experience for visitors. Ferrari fans and automotive enthusiasts will have a rare chance to explore the company’s exclusive archives, which are usually closed to the public.
Since its founding in 1947, the Ferrari Archive has been meticulously preserved and continually expanded, offering a treasure trove of its history. Now, for the first time, the public can delve into Ferrari’s vast legacy, including the fascinating process behind the creation of its iconic vehicles.
Thanks to digitalizing the archive’s content, over 2,000 pieces, including photos, videos, blueprints, documents, and publications, are now accessible to a global audience. The exhibition’s central focus is Ferrari’s groundbreaking supercars, which showcase milestones in the brand’s history. These vehicles represent significant achievements in the automotive industry and embody the height of innovation, engineering, and design.
Visitors will find five interactive digital zones dedicated to a specific supercar. These zones allow guests to explore the development details of these vehicles, from early prototypes to final production models. The exhibition offers a deeper understanding of the engineering process behind Ferrari’s legendary cars.
This exhibition uniquely blends storytelling and interactive elements, offering an engaging experience for visitors of all ages to connect with Ferrari’s rich history in a fresh and immersive way.
Guests will gain a more captivating and interactive experience of Ferrari’s evolution through a dynamic journey from the 1980s to the present. The supercars on display are accompanied by prototype models and EVO versions used throughout their development, giving visitors a deeper understanding of how these legendary cars have evolved over time.
A highlight of the exhibition is the unveiling of the new Ferrari supercar, the F80, which was introduced last October. This marks a new approach to dynamic storytelling, offering visitors an in-depth look at the F80’s development process. For the first time, Ferrari showcases key components of the F80’s journey from the early test vehicle stages to pre-series prototypes and the final production model.
The Ferrari Museum continues to grow in popularity, attracting more and more fans and automotive enthusiasts from around the world. In 2024, the Ferrari Museums in Modena and Maranello set a new record, welcoming over 850,000 visitors.
